PROFILE

Dawn is an experienced UX consultant with a proven track record of delivering results in the digital sphere. With expertise in data analysis and industry best practices, she has successfully aligned customer needs with business objectives in the financial, publishing and not-for-profit sectors. Her recent focus in Capital Markets and Retail Banking has enabled her to deliver valuable design insights and recommendations, prioritising accessibility and inclusive design.

PROFESSIONAL EXPERIENCE

CAPCO
Global consultancy specialising in the financial services and energy industries.

UX Consultant May 2019 - May 2023

Dawn has successfully contributed to projects in Capital Markets and Retail Finance. She facilitated workshops, identifying key objectives, addressing past pain points and introduced new features. She adeptly built wireframes and rapid prototypes  for stakeholder presentations and ensured design consistency by creating UI specs for the build team. Furthermore, she played a key role in establishing a Design System to drive consistency and efficiency.

SOPRA BANKING SOFTWARE
Supports banking transformation and creates white label products.

Senior UX Designer June 2019 - April 2021

Played a key role in designing and developing the new savings portal, incorporating features such as onboarding, multiple applicants, business and charity accounts, authentication, document uploads, bond maturities, and ISA transfers, while also contributing to an innovative Collections journey in collaboration with an Ethics team. She also showcased leadership skills through coaching and guidance of a junior designer with no FS experience.

LIGHTFUL
Empowers nonprofits and charities to build trust and gain support online.

UX Designer     June 2018 - May 2019

As the sole UX designer at Lightful Dawn assumed full responsibility for developing bespoke solutions for clients and led the critical 'Discovery phase' in a significant transformation project, facilitating impactful workshops, conducting stakeholder and user interviews, and ensuring efficient progress through Lean UX methodology, rapid wireframing, prototyping, and cross-team alignment.

LLOYDS BANKING GROUP (LBG) 
A financial services group with millions of customers in the UK.

UX Designer August 2013 - June 2018

Joined LBG as a ‘Content Manager’ and successfully transitioned into the role of UX Designer. Demonstrated expertise in UX design by collaborating with cross-functional teams to enhance Credit Card (CC) payments journey and create innovative designs for CC rewards. Worked on initiatives that resulted in remarkable outcomes including a significant increase in Direct Debit setups by over 200%, reducing the setup time from some 20 minutes to less than three. Notably, these improvements led to a substantial decrease in customer complaints, reaching an all-time low.